Few are ready or able to do real-time optimization
According to this study by Acxiom and Digiday in December 2011. But from my perspective there are far more low-hanging fruit that can be harvested to yield bigger business impact before we even get to...
View ArticleLuxury Ad Dollars Moving From TV to Online Video
Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/ Luxury brands plan to ramp up spending on online video and rich media at the expense of...
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